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Crowdsourcing of advertising
Case Study looking at the Dorito's advertising campaign for the NFL Super Bowl.
History
School
- Business and Economics
Department
- Business
Published in
Principles and Practice of MarketingPages
552 - 552Citation
SAKER, J.M. and SAKER, J.R., 2016. Crowdsourcing of advertising. IN: Jobber, D. and Ellis-Chadwick, F. (eds). Principles and Practice of Marketing, 8th ed. London: McGraw-Hill Education, pp. 552-552.Publisher
McGraw-Hill EducationVersion
- VoR (Version of Record)
Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/Publication date
2016Notes
This paper is closed access.ISBN
9780077174149Publisher version
Language
- en