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Crowdsourcing of advertising

chapter
posted on 20.01.2017, 09:04 by Jim SakerJim Saker, James R. Saker
Case Study looking at the Dorito's advertising campaign for the NFL Super Bowl.

History

School

  • Business and Economics

Department

  • Business

Published in

Principles and Practice of Marketing

Pages

552 - 552

Citation

SAKER, J.M. and SAKER, J.R., 2016. Crowdsourcing of advertising. IN: Jobber, D. and Ellis-Chadwick, F. (eds). Principles and Practice of Marketing, 8th ed. London: McGraw-Hill Education, pp. 552-552.

Publisher

McGraw-Hill Education

Version

VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2016

Notes

This paper is closed access.

ISBN

9780077174149

Language

en

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Keywords

Exports