Design Strategy: Reading 3. It’s all about Con[text]: A Design Semiotics Approach for Managing Meaning-Value in Innovation Processes
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posted on 2020-01-15, 09:53 authored by Laura SantamariaNo description supplied
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School
- Loughborough University London
Published in
Doing Semiotics: A Research Guide for Marketers at the Edge of CulturePages
111-132Publisher
Oxford University PressVersion
- AM (Accepted Manuscript)
Rights holder
© The AuthorPublisher statement
This paper was accepted for publication in the book Doing Semiotics: A Research Guide for Marketers at the Edge of Culture and the definitive published version is available : https://global.oup.com/academic/product/doing-semiotics-9780198862116?lang=en&cc=gb.Publication date
2020-06-04ISBN
9780198862116Publisher version
Language
- en
Editor(s)
Laura OswaldDepositor
Dr Laura Santamaria Deposit date: 15 January 2020Usage metrics
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