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Design Strategy: Reading 3. It’s all about Con[text]: A Design Semiotics Approach for Managing Meaning-Value in Innovation Processes

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posted on 15.01.2020, 09:53 by Laura Santamaria
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History

School

  • Loughborough University London

Published in

Doing Semiotics: A Research Guide for Marketers at the Edge of Culture

Pages

111-132

Publisher

Oxford University Press

Version

AM (Accepted Manuscript)

Rights holder

© The Author

Publisher statement

This paper was accepted for publication in the book Doing Semiotics: A Research Guide for Marketers at the Edge of Culture and the definitive published version is available : https://global.oup.com/academic/product/doing-semiotics-9780198862116?lang=en&cc=gb.

Publication date

2020-06-04

ISBN

9780198862116

Language

en

Editor(s)

Laura Oswald

Depositor

Dr Laura Santamaria Deposit date: 15 January 2020

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