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Design for behavioural safety

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posted on 05.10.2017, 08:33 by Andrew MorrisAndrew Morris, Graham HancoxGraham Hancox
Safety is defined as “The state of being protected from or guarded against hurt or injury; freedom from danger” whereas design is a significant driver of behavioural change which can enable, encourage or discourage particular practices from taking place. Approaches derived from the concept of behavioural change through design have enabled us to change certain practices; however, despite design’s clear influence on human behaviour, the understanding of ‘design for behaviour change’ is still fragmented and limited frameworks exist for its effective implementation in professional and public contexts. However, it is possible to imagine how good design strategies can influence positive behavior and in particular, behaviour that leads to improved safety within a particular system. Thus, the link between design, behavioural change and behavioural safety can be recognized.



  • Design

Published in

Design for Behaviour Change Theories and practices of designing for change


200 - 215 (16)


MORRIS, A. and HANCOX, G., 2017. Design for behavioural safety. IN: Niedderer, K., Clune, S. and Ludden, G. Design for Behaviour Change: Theories and practices of designing for change. Abingdon, Oxon: Routledge, pp. 200-215.


© Routledge


AM (Accepted Manuscript)

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This is an Accepted Manuscript of a book chapter published by Routledge in Design for Behaviour Change: Theories and practices of designing for change on 30th August 2017, available online: