Disentangling environment-specific sustainability-oriented innovation: insights from the Airbus-Boeing duopoly

We develop an empirically grounded understanding of Environment-Specific Sustainability-Oriented Innovation (ES-SOI) in the technology-intensive aviation sector. Focusing on the Boeing-Airbus duopoly, we use secondary and archival data from several sources (e.g., sustainability reports and databases). Methodologically, manual coding and centering resonance analysis (CRA) based clustering techniques are used to arrive at distinct types of ES-SOI. Specifically, resource consumption and resource efficiency are salient in the ES-SOI. We conclude with how these distinct ES-SOIs could extend theoretical deliberations on the SOI.