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From mass propaganda to political marketing: the transformation of Labour Party election campaigning

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posted on 21.03.2006 by Dominic Wring
The rise and growing importance of political marketing is self-evident in many of the major western democracies. The innovative Conservative party campaign effort of 1979 is sometimes referred to as a major watershed in the development of the phenomenon in Britain. Results of that election proved a vital component in the respective success of both the agency and client organisation. Victory heralded the beginning of three Thatcher led majority governments as well as the start of a period of commercial success for the party's consultants.

History

School

  • Social Sciences

Department

  • Communication, Media, Social and Policy Studies

Pages

88482 bytes

Citation

WRING, D., 1996. From mass propaganda to political marketing: the transformation of Labour Party election campaigning. IN: Rallings, C., Broughton, D., Denver, D. & Farrell, D.(eds.) British Parties and Elections Yearbook 1995, Hampshire: Frank Cass

Publisher

© Frank Cass

Publication date

1996

Notes

This is a chapter taken from the serial, British Parties and Elections Yearbook [© Frank Cass].

ISSN

1368-9886

Language

en

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