2. VisualArgument-KarelvanderWaarde-2019.pdf (617.71 kB)
Graphic design as visual arguments: does this make a reliable appraisal possible?
chapter
posted on 2020-09-16, 14:01 authored by Karel van der WaardeThe article shows how assessments of graphic design can be made more reliable when graphic design is approached as a visual argument. Each designed object makes a claim that it is improving a situation thereby implicitly stating that a current situation was not satisfactory. This article uses two warning pictograms as examples to show how visual information can be assessed. The pictograms warn against the risks of taking medicines while pregnant, and the potential affect of medicines on driving cars. These pictograms claim that they warn effectively about possible unwanted effects of a medicine. Toulmin’s diagram describes the relation between a claim and its supporting evidence and reasons. An application of this diagram to both pictograms shows that just assessing the claim is not sufficient, and that it is necessary to question the available evidence and reasons too. At least six different fields provides rules and principles that can be used to assess the evidence and reasons. Designers, clients, legislation and standards, professional peers, people/patients, and society can all legitimately assess the design of pictograms. One of the major challenges for graphic design is to find relevant evidence and reasons, and to consider these in such a way that a balance between the different fields is achieved.
History
School
- Design and Creative Arts
Department
- Design
Published in
Perspective on Design: Research, Education and PracticePages
89 - 101Publisher
SpringerVersion
- AM (Accepted Manuscript)
Rights holder
© Springer Nature Switzerland AGPublisher statement
The final authenticated version is available online at https://doi.org/10.1007/978-3-030-32415-5_7.Publication date
2019-11-24Copyright date
2020ISBN
9783030324148; 9783030324155Publisher version
Book series
Springer Series in Design and Innovation; vol. 1Language
- en
Editor(s)
Daniel Raposo; João Neves; José SilvaDepositor
Dr Karel Van Der Waarde. Deposit date: 15 September 2020Usage metrics
Categories
No categories selectedLicence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC