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Introduction: Cultures of authenticity

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posted on 2022-11-23, 12:43 authored by Thomas Thurnell-ReadThomas Thurnell-Read, Michael SkeyMichael Skey, Marie Hermanova

Authenticity seems everywhere and nowhere at once. It is a widely used term in academia, popular culture and in everyday conversation. You might find it difficult to walk through a supermarket or department store without encountering products proudly claiming their authenticity. Turning on a television, flipping through a magazine or scrolling social media invariably turns up textual and visual content intentionally designed to convince you that a particular person, place or experience is authentic, and therefore worthy of your respect, your trust, your money or your vote. Authenticity is debated in relation to media production, to online communication, to artistic production and experiences, sought after in consumption culture and consequently in branding and marketing (BanetWeiser, 2012). In a world defined by the consumption of mass-produced goods and increasingly digitally mediated communication, the notion of authenticity clearly resonates with the aspirations and anxieties of many individuals.

History

School

  • Social Sciences and Humanities

Department

  • Communication and Media
  • Criminology, Sociology and Social Policy

Published in

Cultures of Authenticity

Pages

1 - 17

Publisher

Emerald Publishing Ltd

Version

  • AM (Accepted Manuscript)

Rights holder

© The Authors

Publisher statement

This book chapter was accepted for publication in the book Cultures of Authenticity and the definitive published version is available at https://doi.org/10.1108/978-1-80117-936-220221001. This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com

Publication date

2022-11-21

Copyright date

2023

ISBN

9781801179379; 9781801179362

Language

  • en

Editor(s)

Michael Skey; Thomas Thurnell-Read; Marie Heřmanová

Depositor

Dr Michael Skey. Deposit date: 17 October 2022

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