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Making sense of CSR: translation between setters, enforcers and enactors

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posted on 26.02.2016, 11:33 by Greg Watts, Andrew Dainty, Scott Fernie
Corporate Social Responsibility (CSR) strategies are mobilised by organisations as a way of rectifying negative impacts of their business activity, improving reputation and making positive differences to society, the economy and the environment. Arguably, CSR strategies are set by Strategic management which are then interpreted, enforced and diffused by middle management. Such enforcement and diffusion is then further interpreted and enacted by operational staff. It cannot be assumed that strategic management (setters), middle management (enforcers) and operational staff (enactors) interpret and make sense of CSR in the same way, nor can it be assumed what is enacted, matches what was envisaged by the setters. Sensemaking is a continuous process of understanding individuals experience when faced with new information. In order to explore the on-going hierarchal process of interpretation when enacting a CSR strategy, a sensemaking lens is adopted to investigate the understandings, motivations and behaviours within a national construction organisation. Qualitative interviews were conducted with various practitioners in an attempt to discover how different levels of the organisational hierarchy made sense of a CSR strategy. Drawing from Weick’s (1995) seven principles of sensemaking, analysis of the qualitative data revealed sensemaking to differ across those who set, enforce and enact CSR strategies. The research confirms arguments about the way strategies are typically assumed to diffuse and also draws in arguments regarding the separation between formulation and implementation of strategies.

History

School

  • Architecture, Building and Civil Engineering

Published in

Dynamics of Organizational Change: Beyond Identity and Reputation

Pages

1 - 1

Citation

WATTS, G., DAINTY, A.R.J. and FERNIE, S., 2016. Making Sense of CSR: translation between setters, enforcers and enactors. IN: Tipurić, D., Vrdoljak Raguž, I. and Daraboš, M. (eds.) Dynamics of Organizational Change: Beyond Identity and Reputation, Harlow: Pearsons, In Press.

Publisher

© Pearson Education UK

Version

VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2016

Notes

This book chapter is in closed access.

ISBN

978-1-78447-988-6

Publisher version

Language

en

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