File(s) under embargo
Reason: Publisher requirement.
5
month(s)17
day(s)until file(s) become available
Manufacturers' service innovation efforts: from customer projects to business models and beyond
chapter
posted on 2022-02-16, 09:03 authored by Victoria StoryVictoria Story, Judy Zolkiewski, Jamie Burton, Chris RaddatsThis chapter addresses gaps in the literature about service innovation for servitization by developing a framework of service innovation activities across three dimensions. This research framework provides a basis for theory development since it enables the relationships between key concepts in the field to be articulated and classified. The framework proposed offers a mechanism for both classifying innovation efforts and developing an understanding of the interlinkages between the dimensions explored. It highlights that servitization efforts involve a balance of developing the right incremental and radical services; which match with the firm-level service strategy (from product-centric, through hybrid to service-centric); and that decisions should be seen in the context of the multiple levels that servitization operates at (micro—individual projects; meso—service offering portfolios and business models; and macro—industry-wide ecosystem elements and beyond). In articulating potential interactions between three key service innovation dimensions, the framework offers a systematic research agenda for servitization researchers, that provides a foundation for exploring how these factors and their interactions affect the service innovation–performance relationship.
History
School
- Business and Economics
Department
- Business