posted on 2012-02-08, 14:09authored byJonathan Potter, Claudia Puchta
This chapter is about the ways that psychology appears in, and is used in, the
process of research. More particularly we will be considering the way psychological
terms, orientations, constructions, and displays are manifest, and practically drawn
on, in market research focus groups. This study reflects a broader concern with what
psychology is for in the different practices, everyday and institutional, intimate and
public, that it appears. The interest here is to contribute to the literature on method
as an interactional and discursive accomplishment and at the same time to
contribute to the broader literature of discursive psychology. We will start with some
comments on the general approach of discursive psychology and then consider
research on the interactional accomplishment of research methods.
History
School
Social Sciences
Department
Communication, Media, Social and Policy Studies
Citation
POTTER, J. and PUCHTA, C., 2007. Mind, mousse and moderation. IN: Hepburn, A. and Wiggins, S. (eds). Discursive Research in Practice: New Approaches to Psychology and Interaction. Cambridge: Cambridge University Press, pp. 104 - 123
This book chapter has been accepted for publication and will appear in a revised form, subsequent to appropriate editorial input by Cambridge University Press, in Discursive Research in Practice: New Approaches to Psychology and Interaction published by Cambridge University Press.