Mind mousse moderation.pdf (426.5 kB)
Mind, mousse and moderation
chapterposted on 2012-02-08, 14:09 authored by Jonathan Potter, Claudia Puchta
This chapter is about the ways that psychology appears in, and is used in, the process of research. More particularly we will be considering the way psychological terms, orientations, constructions, and displays are manifest, and practically drawn on, in market research focus groups. This study reflects a broader concern with what psychology is for in the different practices, everyday and institutional, intimate and public, that it appears. The interest here is to contribute to the literature on method as an interactional and discursive accomplishment and at the same time to contribute to the broader literature of discursive psychology. We will start with some comments on the general approach of discursive psychology and then consider research on the interactional accomplishment of research methods.
- Social Sciences
- Communication, Media, Social and Policy Studies
CitationPOTTER, J. and PUCHTA, C., 2007. Mind, mousse and moderation. IN: Hepburn, A. and Wiggins, S. (eds). Discursive Research in Practice: New Approaches to Psychology and Interaction. Cambridge: Cambridge University Press, pp. 104 - 123
Publisher© Cambridge University Press
- AM (Accepted Manuscript)
NotesThis book chapter has been accepted for publication and will appear in a revised form, subsequent to appropriate editorial input by Cambridge University Press, in Discursive Research in Practice: New Approaches to Psychology and Interaction published by Cambridge University Press.