New product development in emerging economies: innovation in reverse from China
chapter
posted on 2019-10-08, 09:31authored bySimone Corsi, Alberto Di Minin, Andrea Piccaluga
The aim of this chapter is to present, discuss, and empirically show evidence of a new theoretical framework that highlights the significance of emerging countries as a source of innovation and hence influences the direction of strategic Research & Development (R&D) investment of multinational corporations (MNCs) based in advanced economies.
History
School
Business and Economics
Department
Business
Published in
The Handbook of Global Science, Technology and Innovation