Published in
Principles and Practice of MarketingPages
563 - 564Citation
SAKER, J.R. and SAKER, J.M., 2016. Social media and real-time marketing. IN: Jobber, D. and Ellis-Chadwick, F. (eds). Principles and Practice of Marketing, 8th ed. London: McGraw-Hill Education, pp. 563-564.Publisher
© McGraw-Hill EducationVersion
VoR (Version of Record)Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/Publication date
2016Notes
This paper is closed access.ISBN
0077174143;9780077174149Language
en
CC BY-NC-ND 4.0