Published inPrinciples and Practice of Marketing
Pages563 - 564
CitationSAKER, J.R. and SAKER, J.M., 2016. Social media and real-time marketing. IN: Jobber, D. and Ellis-Chadwick, F. (eds). Principles and Practice of Marketing, 8th ed. London: McGraw-Hill Education, pp. 563-564.
Publisher© McGraw-Hill Education
VersionVoR (Version of Record)
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NotesThis paper is closed access.