posted on 2017-01-19, 17:01authored byJames R. Saker, Jim SakerJim Saker
Social media and real-time marketing
History
School
Business and Economics
Department
Business
Published in
Principles and Practice of Marketing
Pages
563 - 564
Citation
SAKER, J.R. and SAKER, J.M., 2016. Social media and real-time marketing. IN: Jobber, D. and Ellis-Chadwick, F. (eds). Principles and Practice of Marketing, 8th ed. London: McGraw-Hill Education, pp. 563-564.
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