File(s) under permanent embargo

Reason: Publisher copyright.

Social media use in major sports

chapter
posted on 29.04.2022, 15:11 authored by Matthew Zimmerman, Kelsey Slater, Lauren BurchLauren Burch

The following sections are included:


Identify the distinct elements of major sports from a social media perspective


Evaluate how the different stakeholders in major sports use social media


Describe the importance of social media use for sporting events


Distinguish between the different objectives which teams, leagues, and national governing bodies have when using social media

History

School

  • Loughborough University London

Published in

Social Media In Sport: Theory And Practice

Pages

83 - 110

Publisher

World Scientific

Version

VoR (Version of Record)

Rights holder

© World Scientific Publishing Company

Publisher statement

This book chapter was published in the book Social Media In Sport: Theory And Practice [© World Scientific Publishing Company]. The published version is available at https://doi.org/10.1142/9789811237669_0004

Publication date

2021-07-26

Copyright date

2021

ISBN

9789811237652; 9789811237669; 9789811237676

Book series

Emerging Issues and Trends in Sport Business; Volume 2

Language

en

Editor(s)

Gashaw Abeza; Norman O'Reilly; Jimmy Sanderson; Evan Frederick

Depositor

Dr Lauren Burch. Deposit date: 28 April 2022