The following sections are included:
Identify the distinct elements of major sports from a social media perspective
Evaluate how the different stakeholders in major sports use social media
Describe the importance of social media use for sporting events
Distinguish between the different objectives which teams, leagues, and national governing bodies have when using social media
School
- Loughborough University London
Published in
Social Media In Sport: Theory And PracticePages
83 - 110Publisher
World ScientificVersion
VoR (Version of Record)Rights holder
© World Scientific Publishing CompanyPublisher statement
This book chapter was published in the book Social Media In Sport: Theory And Practice [© World Scientific Publishing Company]. The published version is available at https://doi.org/10.1142/9789811237669_0004Publication date
2021-07-26Copyright date
2021ISBN
9789811237652; 9789811237669; 9789811237676Book series
Emerging Issues and Trends in Sport Business; Volume 2Language
enEditor(s)
Gashaw Abeza; Norman O'Reilly; Jimmy Sanderson; Evan FrederickDepositor
Dr Lauren Burch. Deposit date: 28 April 2022
CC BY-NC-ND 4.0