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The marketing colonisation of political campaigning

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posted on 17.03.2006, 18:18 authored by Dominic WringDominic Wring
The marketing colonisation of political campaigning

History

School

  • Social Sciences

Department

  • Communication, Media, Social and Policy Studies

Pages

86917 bytes

Citation

WRING, D., 1999. The marketing colonisation of political campaigning IN: Newman, B.(ed.) A Handbook of Political Marketing. London: Sage

Publisher

© Sage

Publication date

1999

Notes

This chapter is by Dominic Wring, Lecturer in Communication and Media Studies at Loughborough University (UK) prepared for the ‘Handbook of Political Marketing’ edited by Bruce Newman, published by Sage.

Language

en