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What makes you tick - an investigation of the pleasure needs of different population segments

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posted on 06.03.2013, 13:47 by Samantha Porter, Shayal Chhibber, J. Mark Porter
The RealPeople project at Loughborough University is an Arts and Humanities Research Council (AHRC) funded research programme. The main aim of the project was to address the growing need for resources/tools that support designers in understanding the emotional needs of different population demographics. The designer needs for a resource/ tool of this nature were identified through a series of interviews with practising designers; the main findings were that designers are aware of the necessity to satisfy the emotional needs of the user, but there has to be a compromise with other factors e.g. production costs. They tend to rely upon ‘quick and dirty’ research methods, with few aware of techniques and data that relate specifically to user pleasure. Additionally, they expressed great interest in a ‘pleasure resource’ that would give them access to information about specific market groups’ emotional needs. Several of them suggested a greater focus on user ‘lifestyle’ information to promote empathy with users. The information collected resulted in the development of an interactive database that allows designers to browse intimate subjective data about specific individuals, their lifestyles and the products that they love and statistically analysed data concerning general population trends. This allows them to gain a better understanding of the emotional and aspirational needs of different market groups, giving them a greater sense of empathy with consumers for whom they are designing. The resource has received very positive reviews from the practising designers that have evaluated its content and interaction style.

History

School

  • Design

Citation

PORTER, S., CHHIBBER, S. and PORTER, M., 2008. What makes you tick - an investigation of the pleasure needs of different population segments. IN: Desmet, P.M.A., van Erp, J. and Karlsson, M. (eds.) Design and Emotion Moves. Newcastle upon Tyne: Cambridge Scholars Publishing, pp. p324 - 361.

Publisher

Cambridge Scholars Publishing © 2008 by Pieter M.A. Desmet, Jeroen van Erp and MariAnne Karlsson and contributors

Version

AM (Accepted Manuscript)

Publication date

2008

Notes

This is a chapter from the book, Design and Emotion Moves [Published with the permission of Cambridge Scholars Publishing © 2008 by Pieter M.A. Desmet, Jeroen van Erp and MariAnne Karlsson and contributors]. The publisher's website is at: http://www.c-s-p.org/

ISBN

9781443800167

Language

en