This book provides the antidote to 'Death by PowerPoint' by embracing the most visual era of human evolution to make our presentations match how our audiences' brains actually work. Imagery is the brains' default setting - we learn through imagery long before we learn through words. This book will help anyone who has a business presentation, whether it's for sales, marketing or training or any other communication to transform bullet-point heavy slides that make people reach for Facebook and their emails rather than listen to you, the presenter.
History
School
Business and Economics
Department
Business
Pages
1 - 189 (189)
Citation
ROBERTS, D., 2019. Why I wrote this book. IN: Roberts, D. Brainjack: The Art of High Performance Business Presentations. David Roberts Consulting, pp. 1-35.
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/