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Why I wrote this book

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posted on 2019-05-31, 08:32 authored by David RobertsDavid Roberts
This book provides the antidote to 'Death by PowerPoint' by embracing the most visual era of human evolution to make our presentations match how our audiences' brains actually work. Imagery is the brains' default setting - we learn through imagery long before we learn through words. This book will help anyone who has a business presentation, whether it's for sales, marketing or training or any other communication to transform bullet-point heavy slides that make people reach for Facebook and their emails rather than listen to you, the presenter.

History

School

  • Business and Economics

Department

  • Business

Pages

1 - 189 (189)

Citation

ROBERTS, D., 2019. Why I wrote this book. IN: Roberts, D. Brainjack: The Art of High Performance Business Presentations. David Roberts Consulting, pp. 1-35.

Publisher

© the Author. Published by David Roberts Consulting

Version

  • VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2019

Notes

This is a book chapter.

ISBN

9781096832010

Language

  • en

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