Xue, Parker, McCormick - 2018 - A Virtual Reality and Retailing Literature Review Current Focus, Underlying Themes and Future Direction.pdf (973.16 kB)

A virtual reality and retailing literature review: Current focus, underlying themes and future directions

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conference contribution
posted on 19.11.2018 by Liangchao Xue, Christopher J. Parker, Helen McCormick
This literature review reveals the current research focus, underlying themes and prominent research gaps in the Virtual Reality (VR) literature. 89 journal articles from the 22 years are thematically analysed in order to non-obvious reveal interconnections and themes, including research focus over time and underlying themes by research discipline. Over half of all papers focus on the need to understand the VR shopping consumer, yet no consensus exists as to what the optimal experience is or how to design effective v-Commerce stores. The most prominent research gaps are related to the unique HCI aspects in v-Commerce that influence shopping behaviours. The impact of this review is establishing the current challenges and future directions for academia in order to make v-Commerce a viable reality. Specifically, future research should focus on develop human factor theory in VR shop design (i.e. social dimension, eye-tracking etc.).

History

School

  • Design

Published in

4th International AR & VR Conference 2018: The Power of AR & VR for Business

Pages

27-41

Citation

XUE, L., PARKER, C.J. and MCCORMICK, H., 2018. A virtual reality and retailing literature review: Current focus, underlying themes and future directions. IN: Claudia, M., Dieck, T. and Jung, T. (eds.) Augmented Reality and Virtual Reality: The Power of AR and VR for Business. Chaim, Switzerland: Springer, pp 27-41.

Publisher

Springer

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2018

Notes

Presented at the 4th International Augmented and Virtual Reality (AR & VR) Conference 2018: The Power of AR & VR for Business, Manchester, 21-22nd June. This paper is in closed access until 20 February 2020.

ISBN

9783030062453

ISSN

2196-8705;2196-8713

Book series

Progress in IS

Language

en

Location

Manchester

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