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An approach to measurement of the sustainability of sanitation marketing WASH programs

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conference contribution
posted on 12.02.2018, 15:11 by Christopher Nicoletti, Yi Wei, S. Taylor, Greg Lestikow
Since 2011, iDE’s sanitation marketing efforts in Cambodia have resulted in over 200,000 sales of improved pour-flush latrines in rural Cambodia through 329 businesses and 473 sales agents. iDE has tried to measure the sustainability of the businesses we engage. In doing so, we have tried to identify the business strategies and market factors driving or constraining profit and sales at scale. The team has also sought to answer whether or not the cost-effectiveness of iDE’s sanitation marketing programs is improving over time as we continually refine our approach and processes. In the first part of this paper, we analyze business data from the sanitation marketing program in Cambodia to identify business strategies that lead to sustainable sanitation businesses. In the second part, we present a model for understanding the cost effectiveness of iDE’s sanitation marketing programs, and identify some key takeaways for future financially sustainable WASH program implementation.
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School

  • Architecture, Building and Civil Engineering

Research Unit

  • Water, Engineering and Development Centre (WEDC)

Published in

WEDC Conference

Citation

NICOLETTI, C. ... et al, 2016. An approach to measurement of the sustainability of sanitation marketing WASH programs. IN: Shaw, R.J. (ed). Ensuring availability and sustainable management of water and sanitation for all: Proceedings of the 39th WEDC International Conference, Kumasi, Ghana, 11-15 July 2016, Briefing paper 2443, 6pp.

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© WEDC, Loughborough University

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VoR (Version of Record)

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This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2016

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This is a conference paper.

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WEDC_ID:22493

Language

en

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