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Emotional response to food packaging

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conference contribution
posted on 03.09.2014 by Adrian Woodcock, George Torrens, D.C. McDonagh
This paper describes a pilot study that focused on the perceptions and performance of individuals when opening foodstuff packaging. Demographics are such that the number of people over 65 will increase by 11% by the year 2011 (National Government Statistics 2002). The needs of this section of the United Kingdom population are not adequately catered for in the design of food packaging. The aim of this study is to highlight the needs, aspirations and emotional response of a sample user group when opening basic packaging.

History

School

  • Design

Published in

Third International Conference on Design and Emotion Design and Emotion: The Experience of Everyday Things

Pages

308 - 313

Citation

WOODCOCK, A., TORRENS, G. and MCDONAGH, D.C., 2003. Emotional response to food packaging. IN: McDonagh, D. et al (eds). Design and Emotion: The Experience of Everyday Things. Third International Conference on Design and Emotion, Loughborough University. London: Taylor and Francis, pp. 355 - 365.

Publisher

© Taylor and Francis

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2003

Notes

This conference paper is available here with the kind permission of Taylor and Francis.

ISBN

041530363X

Language

en

Location

Loughborough, UK

Exports

Logo branding

Keyword(s)

Exports