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Entitativity and its consequences for sponsorship

conference contribution
posted on 12.01.2016, 10:05 by Peter Dickenson, Anne Souchon
Entitativity and its consequences for sponsorship

History

School

  • Business and Economics

Department

  • Business

Published in

World Marketing Congress

Citation

DICKENSON, P. and SOUCHON, A.L., 2015. Entitativity and its consequences for sponsorship. Presented at the 18th Academy of Marketing Science World Marketing Congress, Bari, Italy, 21-25th July.

Publisher

Springer (© Academy of Marketing Science)

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2015

Notes

This paper is in closed access. This paper was subsequently published as: DICKENSON, P. and SOUCHON, A.L., 2016. Concurrent Sponsors’ Entitativity and Purchase Intentions: An Empirical Study Within a Sporting Context. IN: Petruzzellis, L. and Winer, R.S. (eds). Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Springer

ISBN

9783319298764;3319298763;9783319298771

ISSN

2363-6165

eISSN

2363-6173

Book series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Language

en

Location

Bari

Exports

Logo branding

Keywords

Exports