From subsidizing to segmenting: the changing role of non-governmental organizations in sanitation provision
conference contributionposted on 12.02.2018 by Kate Fogelberg, David Sparkman
Any type of content contributed to an academic conference, such as papers, presentations, lectures or proceedings.
Business-as-usual in the sanitation sector has traditionally involved government or non-government organizational supply-led strategies focusing on maximizing one-off beneficiaries through subsidization of hardware. Recently, a methodological shift has occurred focusing on more demand-responsive approaches that prioritize sustainability not only of infrastructure, but of processes as well. Promoting a sustainable sanitation process is distinct from subsidizing toilets. Market segmentation-the process of dividing communities into semi-homogenous groups based upon their demand characteristics- is a tool often utilized throughout the commercial sector, but has not been documented extensively as a population-demand assessment strategy in the sanitation development sector. This paper describes Water For People’s experience segmenting a population in Majes, Peru, with the eventual goal of designing sustainable sanitation process methodologies by assisting businesses to better respond to diverse demand characteristics in a given population. It is hoped that this experience will contribute to better understanding sanitation demand characteristics worldwide.
- Architecture, Building and Civil Engineering
- Water, Engineering and Development Centre (WEDC)