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Marketing of household toilets in Ghana

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conference contribution
posted on 12.02.2018 by Amaka E.U. Obika, Joseph Boateng, Alhassan J. Kanu, Oliver Frimpong
This paper describes a research on the application of commercial marketing approach to sanitation. The research project is being conducted in Nkawie/Toase, a small town in Ghana by WEDC; LSHTM, and TREND (a local NGO based in Kumasi, Ghana) in collaboration with the Atwima District Assembly. The research is still on going; therefore this paper presents the process that is being implemented and some of the results.
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School

  • Architecture, Building and Civil Engineering

Research Unit

  • Water, Engineering and Development Centre (WEDC)

Published in

WEDC Conference

Citation

OBIKA, A.E.U. ... et al, 2003. Marketing of household toilets in Ghana. IN: Harvey, P. (ed). Towards the millennium development goals - Actions for water and environmental sanitation: Proceedings of the 29th WEDC International Conference, Abuja, Nigeria, 22-26 September 2003, pp. 48-50.

Publisher

© WEDC, Loughborough University

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VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2003

Notes

This is a conference paper.

Other identifier

WEDC_ID:12998

Language

en

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