Marketing of household toilets in Ghana
conference contributionposted on 12.02.2018 by Amaka E.U. Obika, Joseph Boateng, Alhassan J. Kanu, Oliver Frimpong
Any type of content contributed to an academic conference, such as papers, presentations, lectures or proceedings.
This paper describes a research on the application of commercial marketing approach to sanitation. The research project is being conducted in Nkawie/Toase, a small town in Ghana by WEDC; LSHTM, and TREND (a local NGO based in Kumasi, Ghana) in collaboration with the Atwima District Assembly. The research is still on going; therefore this paper presents the process that is being implemented and some of the results.
- Architecture, Building and Civil Engineering
- Water, Engineering and Development Centre (WEDC)