Social marketing for urban sanitation
conference contributionposted on 12.02.2018 by Jessica Budds, Val Curtis, Guy Howard, Darren Saywell
Any type of content contributed to an academic conference, such as papers, presentations, lectures or proceedings.
This paper is based on the early stages of a research project funded by the Department for International Development (DFID) on Social Marketing (SM) for latrines in poor urban settlements in Africa. It aims to develop and test a SM approach to latrine promotion. This project considers it likely that a well-designed marketing programme can significantly increase latrine demand and coverage. If successful, it hopes to influence sanitation policy-makers, government bodies, NGOs and international agencies to modify their approach to urban latrine promotion. This paper examines the opportunities and challenges presented by SM theory and practice for sanitation promotion.
- Architecture, Building and Civil Engineering
- Water, Engineering and Development Centre (WEDC)