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Social marketing for urban sanitation

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conference contribution
posted on 12.02.2018, 15:09 by Jessica Budds, Val Curtis, Guy Howard, Darren Saywell
This paper is based on the early stages of a research project funded by the Department for International Development (DFID) on Social Marketing (SM) for latrines in poor urban settlements in Africa. It aims to develop and test a SM approach to latrine promotion. This project considers it likely that a well-designed marketing programme can significantly increase latrine demand and coverage. If successful, it hopes to influence sanitation policy-makers, government bodies, NGOs and international agencies to modify their approach to urban latrine promotion. This paper examines the opportunities and challenges presented by SM theory and practice for sanitation promotion.
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History

School

  • Architecture, Building and Civil Engineering

Research Unit

  • Water, Engineering and Development Centre (WEDC)

Published in

WEDC Conference

Citation

BUDDS, J. ... et al, 2001. Social marketing for urban sanitation. IN: Scott, R. (ed). People and systems for water, sanitation and health: Proceedings of the 27th WEDC International Conference, Lusaka, Zambia, 20-24 August 2001, pp. 174-177.

Publisher

© WEDC, Loughborough University

Version

VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2001

Notes

This is a conference paper.

Other identifier

WEDC_ID:13142

Language

en

Alternative title

Social marketing for sanitation: opportunities and challenges

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