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The ‘floating’ role of marketing in football clubs

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conference contribution
posted on 17.08.2017 by Elisavet Manoli
The ‘floating’ role of marketing in football clubs

History

School

  • Sport, Exercise and Health Sciences

Published in

Sport Management Association of Australia and New Zealand Conference

Citation

MANOLI, A.E., 2017. The ‘floating’ role of marketing in football clubs. Presented at the Sport Management Association of Australia and New Zealand (SMAANZ) Conference, Gold Coast, Australia, 29 November - 1 December 2017.

Publisher

SMAANZ

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Acceptance date

17/07/2017

Publication date

2017

Notes

This is a conference abstract presented at the 2017 SMAANZ conference.

Language

en

Location

Gold Coast, Australia

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