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A classification of consumer involvement in new product development
conference contribution
posted on 2014-09-18, 13:27 authored by Matt Sinclair, Ian CampbellProcesses such as co-design, crowdsourcing and open design are challenging previously held notions about the role of the consumer within New Product Development. The degree and validity of consumer involvement in product creation varies according to the process concerned, however to date little research exists to classify this involvement. In this paper the New Product Development process is divided into four phases: conception, specification, design and manufacture. The ability of the consumer to influence each phase when engaged in design activity is assessed. A graphical classification of New Product Development strategies is presented, mapped against the commitment of the designer to consumer involvement, and a number of new categories of design are proposed. The changing role of the designer from interpreter to facilitator of consumer wishes is also discussed.
History
School
- Design
Published in
DRS 2014 http://drs2014.org/files/uploads/drs14_proceedings.pdfPages
1582 - 1598 (18)Citation
SINCLAIR, M. and CAMPBELL, I., 2014. A classification of consumer involvement in new product development. IN: Proceedings of DRS 2014. Design's Big Debates: Pushing the Boundaries of Design Research, 16th-19th June 2014, Umeå University, Sweden, pp. 1582-1598.Publisher
Design Research SocietyVersion
- AM (Accepted Manuscript)
Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/Publication date
2014Notes
This conference paper is closed access.Publisher version
Language
- en