Loughborough University
Browse

File(s) under permanent embargo

Reason: This item is currently closed access.

A classification of consumer involvement in new product development

conference contribution
posted on 2014-09-18, 13:27 authored by Matt Sinclair, Ian Campbell
Processes such as co-design, crowdsourcing and open design are challenging previously held notions about the role of the consumer within New Product Development. The degree and validity of consumer involvement in product creation varies according to the process concerned, however to date little research exists to classify this involvement. In this paper the New Product Development process is divided into four phases: conception, specification, design and manufacture. The ability of the consumer to influence each phase when engaged in design activity is assessed. A graphical classification of New Product Development strategies is presented, mapped against the commitment of the designer to consumer involvement, and a number of new categories of design are proposed. The changing role of the designer from interpreter to facilitator of consumer wishes is also discussed.

History

School

  • Design

Published in

DRS 2014 http://drs2014.org/files/uploads/drs14_proceedings.pdf

Pages

1582 - 1598 (18)

Citation

SINCLAIR, M. and CAMPBELL, I., 2014. A classification of consumer involvement in new product development. IN: Proceedings of DRS 2014. Design's Big Debates: Pushing the Boundaries of Design Research, 16th-19th June 2014, Umeå University, Sweden, pp. 1582-1598.

Publisher

Design Research Society

Version

  • AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2014

Notes

This conference paper is closed access.

Language

  • en

Location

Umeå, Sweden

Usage metrics

    Loughborough Publications

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC