A comparative analysis of the impact of hygiene promotion and sanitation marketing in rural Ethiopia

Access to good quality, safe-to-use sanitation in rural Ethiopia remains low. Implementation by WASH actors of sanitation marketing in rural Ethiopia is limited. Over four years, People In Need, in cooperation with government partners implemented a WASH project using a “local systemstrengthening” approach. This study compares two types of intervention to improve sanitation and hygiene behaviours: hygiene promotion and hygiene promotion in combination with sanitation marketing. The study found that the additional sanitation marketing component was associated with improved latrine quality and presence of a handwashing facility near to the latrine, compared to a hygiene promotion intervention alone. This demonstrates that sanitation marketing can add significant value to rural WASH programs.