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A multi-faceted examination of the export product adaptation—customer value creation relationship [Abstract]

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conference contribution
posted on 2018-06-04, 08:58 authored by Lenia Tsougkou, John Cadogan, Ian HodgkinsonIan Hodgkinson, Joao Oliveira, T. Laukkanen, Victoria StoryVictoria Story, Nahid M. Yazdani, Nathaniel Boso
A multi-faceted examination of the export product adaptation—customer value creation relationship [Abstract]

History

School

  • Business and Economics

Department

  • Business

Published in

2018 Global Marketing Conference (GMC)

Citation

TSOUGKOU, E. ...et al., 2018. A multi-faceted examination of the export product adaptation—customer value creation relationship. Presented at the 2018 Global Marketing Conference (GMC), Tokyo, Japan, July 26-29.

Version

  • AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Acceptance date

2018-03-15

Publication date

2018

Notes

This is an abstract of a conference paper.

Publisher version

Language

  • en

Location

Tokyo, Japan

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    Loughborough Publications

    Categories

    Keywords

    Product adaptation quantityProduct adaptation intensityProduct adaptation noveltyCustomer value creationExportingBusiness and Management not elsewhere classified

    Licence

    CC BY-NC-ND 4.0

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