A process model for developing integrated product-service offerings

Manufacturers are increasingly seeing the benefits of adopting a servitization strategy, however, literature reports that they face challenges developing new product-service offerings. Although a number of approaches have been proposed, they fail to distinguish the characteristics of products and service, they are typically sequential and exhibit variations in the level of detail proposed. Overcoming these knowledge gaps, a new development process model is proposed, consisting of 19 distinct processes. The process model was tested and recommendations for improvements are reported.