EurOMA2010_0453_final.pdf (78.24 kB)
A process model for developing integrated product-service offerings
conference contributionposted on 2011-07-22, 15:21 authored by Richard J. Clayton, Chris Backhouse, Samir Dani, J. Lovell
Manufacturers are increasingly seeing the benefits of adopting a servitization strategy, however, literature reports that they face challenges developing new product-service offerings. Although a number of approaches have been proposed, they fail to distinguish the characteristics of products and service, they are typically sequential and exhibit variations in the level of detail proposed. Overcoming these knowledge gaps, a new development process model is proposed, consisting of 19 distinct processes. The process model was tested and recommendations for improvements are reported.
- Mechanical, Electrical and Manufacturing Engineering
CitationCLAYTON, R. ... et al, 2011. A process model for developing integrated product: product service offerings. 18th EurOMA Conference, Cambridge, UK, 3rd-6th July.
PublisherEuropean Operations Managment Association (EurOMA)
- VoR (Version of Record)
NotesThis is a conference paper.