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A review of usability guidelines for e-commerce website design

conference contribution
posted on 2023-10-31, 12:06 authored by Martin MaguireMartin Maguire

E-commerce websites often fail in their primary objective of making purchasing easy for customers. This paper reviews recommendations for making a website more usable and improving its conversion rate. General issues that are important to users are to create a home page with clear calls to action, support the navigation process, create an effective page layout and writing style, optimise the checkout process, design for responsiveness or mobile use, make the website accessible, demonstrate credibility and promote user trust, minimise page load times and manage customer reviews and feedback. The broader issue of considering the whole user experience is discussed and the need for designers to strike a balance between usability and business goals.

History

School

  • Design and Creative Arts

Department

  • Design

Published in

Design, User Experience, and Usability: 12th International Conference, DUXU 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23–28, 2023, Proceedings, Part III

Pages

30 - 43

Source

International Conference on Human-Computer Interaction (HCII 2023)

Publisher

Springer

Version

  • AM (Accepted Manuscript)

Rights holder

© The Author(s), under exclusive license to Springer Nature Switzerland AG

Publisher statement

This conference paper was accepted for publication in the book Design, User Experience, and Usability: 12th International Conference, DUXU 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23–28, 2023, Proceedings, Part III and the definitive published version is available at https://doi.org/10.1007/978-3-031-35702-2_3

Acceptance date

2022-12-13

Publication date

2023-07-09

Copyright date

2023

ISBN

9783031357015; 9783031357022

ISSN

0302-9743

eISSN

1611-3349

Book series

Lecture Notes in Computer Science; vol 14032

Language

  • en

Editor(s)

Aaron Marcus; Elizabeth Rosenzweig; Marcelo M. Soares

Location

Copenhagen, Denmark

Event dates

23rd July 2023 - 28th July 2023

Depositor

Dr Martin Maguire. Deposit date: 30 October 2023

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