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Achieiving Responsible Design Within the Commercial Remit.pdf (873.59 kB)

Achieving responsible design within the commercial remit

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conference contribution
posted on 2014-10-09, 08:24 authored by Norman Stevenson, Vicky LofthouseVicky Lofthouse, Debra Lilley, Alistair Cheyne
Drawing on findings from research conducted in the UK and Ireland, this paper discusses what is required for responsible design goals; such as sustainable design, inclusive design and socially responsible design; to be addressed more widely within industrial design consulting. It posits that achieving an impact ultimately centres on commercial success, and to effect a positive change on society’s greater needs, therefore, design consultants must create persuasive and appealing solutions which meet the demands of the commercial context, and which fall within the expectations of the client and market. The paper explores the individual designer’s motivation and sense of responsibility to address society’s needs; along with the set of challenges facing the management and pursuit of design practice towards those goals. From this, a series of areas with potential to improve the spread of responsible design are highlighted; including: empowering designers to argue cases more effectively; increasing the design consultant’s sense of responsibility and intention to act; and improving the demand, recognition, and value these goals receive. The paper concludes that the success of commercial responsible design requires more sophisticated understanding, metrics and examples, which have greater relevance to business goals and the full set of participant parties.

History

School

  • Design

Published in

The 19th DMI International Design Management Research Conference

Pages

1580 - 1596 (17)

Citation

STEVENSON, N. ... et al., 2014. Achieving responsible design within the commercial remit. IN: Bohemia, E. ... et al., (eds.) Proceedings of the 19th DMI: Academic Design Management Conference, London, UK, 2-4 September 2014, pp. 1580 - 1596.

Publisher

The Design Management Institute © the Authors

Version

  • VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2014

Notes

This is a conference paper. The proceedings are available at: https://www.scribd.com/doc/238251719/The-19th-DMI-International-Design-Management-Research-Conference

ISBN

978-0-615-99152-8

Language

  • en

Location

London, UK