Han_cloud_bigdata2017lhhan.pdf (1.27 MB)
Download fileAn automated cloud-based big data analytics platform for customer insights
conference contribution
posted on 2019-03-11, 13:23 authored by Liangxiu Han, Muhammad Salman Haleem, Tam Sobeih, Ying Liu, Anthony Soroka, Lianghao HanProduct reviews have a significant influence
on strategic decisions for both businesses and customers on
what to produce or buy. However, with the availability of
large amounts of online information, manual analysis of
reviews is costly and time consuming, as well as being
subjective and prone to error. In this work, we present an
automated scalable cloud-based system to harness big
customer reviews on products for customer insights
through data pipeline from data acquisition, analysis to
visualisation in an efficient way. The experimental
evaluation has shown that the proposed system achieves
good performance in terms of accuracy and computing
time.
Funding
This work forms part of the EPSRC RECODE Consumer Goods, Big Data and Re-Distributed Manufacturing (EP/M017567/1) Redistributed Manufacturing Network.
History
School
- Science
Department
- Computer Science