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Applying a small doable action behaviour change approach to address monumental challenges in S.W. Bangladesh

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conference contribution
posted on 2018-02-12, 15:10 authored by Julia Rosenbaum, Abu H. Sikder, S. Ferdous
CLTS focuses on trigger commitment to ending open defecation. But what do you do when communities practice fixed point defecation, yet almost NONE of it is hygienic and it leaks into the environment??This paper will first generally describe the USAID WASHplus/Bangladesh activity, and continue to highlight some of the innovative behaviour change approaches we are applying to a particularly challenging area of Southwestern Bangladesh. Our approach to increasing the practice of WASH behaviours is both theory-based and grounded in established best practice, and focuses on making change possible and sustainable by addressing both essential ‘supply’ of key WASH products and negotiating a menu of “small doable actions” that are both feasible and effective for resource constrained households.



  • Architecture, Building and Civil Engineering

Research Unit

  • Water, Engineering and Development Centre (WEDC)

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WEDC Conference


ROSENBAUM, J. ... et al, 2014. Applying a small doable action behaviour change approach to address monumental challenges in S.W. Bangladesh. IN: Shaw, R.J., Anh, N.V. and Dang, T.H. (eds). Sustainable water and sanitation services for all in a fast changing world: Proceedings of the 37th WEDC International Conference, Hanoi, Vietnam, 15-19 September 2014, 7pp.


© WEDC, Loughborough University


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This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

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This is a conference paper. This paper has previously been given the alternative title of "Applying comprehensive behaviour change approaches to address monumental challenges in Southwest Bangladesh".

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  • en

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