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Being in the right place: A natural field experiment on list position and consumer choice

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conference contribution
posted on 28.03.2019, 14:13 authored by Mark N. Harris, Marco Novarese, Christopher WilsonChristopher Wilson
This paper uses a natural field experiment to better understand the reasons why individuals show a disproportionate tendency to select items placed in the top position of a list. After randomizing the order in which new economics research papers are presented in email alerts and tracking economists' subsequent download activity, we provide evidence of position effects and reject three common explanations regarding item order, choice fatigue and quality signals. Instead, after developing some novel tests based on the user-level nature of our data, we show that three more subtle explanations are consistent with the behavior of different groups of individuals

History

School

  • Business and Economics

Department

  • Economics

Published in

Economic Science Association

Citation

HARRIS, M.N., NOVARESE, M. and WILSON, C.M., 2018. Being in the right place: A natural field experiment on list position and consumer choice. Presented at the 2018 ESA World Meeting, Berlin, Germany, 28th June- 1st July.

Version

SMUR (Submitted Manuscript Under Review)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Acceptance date

01/03/2018

Publication date

2018

Notes

This is a conference paper.

Language

en

Location

Berlin