Boosting marketing performance through rigorous ‘Net Promoter Score’ (NPS) practice: The role of practitioners’ shifts toward academically-informed zones of conformity [Abstract]
conference contribution
posted on 2025-05-20, 15:03 authored by Peter DickensonPeter Dickenson, Anne SouchonAnne Souchon, Fabrice Saffre, Hazel LacoheeBoosting marketing performance through rigorous ‘Net Promoter Score’ (NPS) practice: The role of practitioners’ shifts toward academically-informed zones of conformity [Abstract]
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School
- Sport, Exercise and Health Sciences
- Loughborough Business School
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AMS Annual ConferencePublisher
AMS / SpringerVersion
- AM (Accepted Manuscript)
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© The Author(s), under exclusive license to Springer NaturePublisher statement
This version of the contribution has been accepted for publication, after peer review (when applicable) but is not the Version of Record and does not reflect post-acceptance improvements, or any corrections. The Version of Record is available online at: http://dx.doi.org/[insert DOI]. Use of this Accepted Version is subject to the publisher’s Accepted Manuscript terms of use https://www.springernature.com/gp/open-research/policies/accepted-manuscript-termsAcceptance date
2025-03-08Publisher version
Language
- en
Location
Montreal, CanadaEvent dates
21st May 2025 - 23rd May 2025Depositor
Dr Peter Dickenson. Deposit date: 24 April 2025Usage metrics
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