Hussain_et_al_2021_Circular_marketplaces.pdf (339.59 kB)

Circular market-places: exploring retail fashion futures, circular business models and customer participation

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conference contribution
posted on 14.09.2021, 15:44 by Talia HussainTalia Hussain, Laura Santamaria, Ksenija KuzminaKsenija Kuzmina
The circular economy has been embraced by the fashion industry as a solution to pollution, overproduction and textile waste, and circular business models proposed as a way for people to access goods within a circular fashion system. Despite the pervasiveness of fashion shopping in contemporary culture, little consideration has been given to how customer value is created in a circular system, or how retail practices and customer experience design can promote or impede a circular transition. This study examines how brands and retailers are implementing circular business models, communicating the circular value proposition, and involving customers in value co-creation. Initial findings suggest that, despite public commitments, many firms are not integrating circularity into their customer-facing processes. Customer participation is necessary to realising circular value propositions, and further research is needed into how design of retail sites can promote circularity in fashion.

History

School

  • Loughborough University London

Published in

PLATE 2021 Conference Proceedings

Source

PLATE 2021

Publisher

PLATE

Version

AM (Accepted Manuscript)

Acceptance date

21/12/2020

Language

en

Location

Virtual

Event dates

26th May 2021 - 28th May 2021

Depositor

Dr Ksenija Kuzmina. Deposit date: 9 September 2021

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