ADIM2019_NicholasJohnson_FinalPaper.pdf (659.65 kB)
Communicating the value of design: Design considerations to assist practitioner rationale in FMCG packaging development
conference contribution
posted on 2019-08-09, 08:50 authored by Nicholas Johnson, George TorrensGeorge Torrens, Ian StorerProduct packaging design is often produced through the practical application of tacit knowledge, rule of thumb and professional connoisseurship. Stakeholders are becoming increasingly demanding that design practitioners provide clarity of reasoning and accountability for their design proposals. Therefore, a better framework for the design of fast-moving consumer goods (FMCG) is required. This paper proposes a comprehensive taxonomy of ‘design considerations’ to assist the development of low involvement FMCG packaging and aid in rationale communication for design solutions. 302 academic sources were reviewed, inductive content analysis performed to code topics and output validation with academic and industry experts (n=9) through a modified-Delphi card sorting method. The research provides movement towards a comprehensive framework and common dialogue between stakeholders, practitioners and managers to assist in more effectively communicating the value that design can offer to FMCGs. The constructed taxonomy provides a set of 156 ‘design considerations’ to support in objective and informed design decision-making.
History
School
- Design
Published in
Conference proceedings of the Academy of Design and Innovation Management 2019: Research Perspectives In the era of TransformationsPages
453-468Source
Academy for Design Innovation Management Conference 2019: Research Perspectives In the era of TransformationsPublisher
Design Management AcademyVersion
- AM (Accepted Manuscript)
Publisher statement
This is an Open Access Article. It is published by Design Management Academy under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 (CC BY-NC-SA). Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-sa/4.0/Acceptance date
2019-03-12Publication date
2019Copyright date
2019ISBN
9781912769018ISSN
2632-0045Publisher version
Language
- en
Editor(s)
Erik Bohemia; Gerda Gemser Nuša; Fain Cees de Bont; Rita Assoreira AlmendraLocation
Loughborough University LondonEvent dates
19th June 2019 - 21st June 2019Depositor
Mr Nicholas JohnsonUsage metrics
Categories
No categories selectedLicence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC