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Competitive unpredictability in export markets [Abstract]

conference contribution
posted on 2024-02-22, 14:15 authored by Anne SouchonAnne Souchon, Paul Hughes, Ian Hodgkinson, Nathaniel Boso, Ekaterina Nemkova, Joao Oliveira, Magnus Hultman, Joseph Sy-Changco

Competitive unpredictability in export markets [Abstract]

History

School

  • Loughborough Business School

Published in

Proceedings of the 2024 AMS World Marketing Congress

Source

World Marketing Congress

Version

  • AM (Accepted Manuscript)

Acceptance date

2024-01-28

Language

  • en

Location

Bel Ombre, Mauritius

Event dates

25th June 2024 - 29th June 2024

Depositor

Prof Anne Souchon. Deposit date: 29 January 2024

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