Competitive unpredictability in export markets [Abstract]
conference contribution
posted on 2024-02-22, 14:15authored byAnne SouchonAnne Souchon, Paul Hughes, Ian Hodgkinson, Nathaniel Boso, Ekaterina Nemkova, Joao Oliveira, Magnus Hultman, Joseph Sy-Changco
Competitive unpredictability in export markets [Abstract]
History
School
Loughborough Business School
Published in
Proceedings of the 2024 AMS World Marketing Congress