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Design for users: The global studio

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conference contribution
posted on 08.06.2018, 09:42 by Boeun Bethany Hong, Erik Bohemia, Ruth Neubauer, Laura Santamaria
User-centred design (UCD) has deployed methods such as user surveys and interviews, user focus groups, personas, user scenarios and participatory design to identify users’ needs and desires. Although UCD has become a dominant design innovation strategy, we argue that design major students are insufficiently versed in their user constructions. To illustrate this, we will examine students’ take-up of UCD within an international cross-cultural collaborative project undertaken within the Global Studio which involved 7 universities located in Austria, Brazil, Italy, Japan, Spain, Turkey, and the UK. From the data analysis, we have concluded that most of the students failed to derive genuine insights from a ‘real’ user and developed only superficial insights about their users. We argue that this was mainly due to a failure to involve the ‘real’ users from the start of the project, which meant that users were only represented as fictional characters in later design development stages.



  • Loughborough University London

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20th International Conference on Engineering & Product Design Education


HONG, B.B. ...et al., 2018. Design for Users: The Global Studio. Presented at the 20th International Conference on Engineering & Product Design Education (E&PDE 18), London, UK, 6-7th September.


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This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

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