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Developing a cohesive theme for a programmatic behaviour change strategy

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conference contribution
posted on 12.02.2018, 15:10 by Mao Savath, Ray Cantwell, M. MacLeod, S. Chee
While it is commonly accepted that water, sanitation, and hygiene (WASH) programming should include both hardware and software components, these two elements are usually unintegrated because they are not conceived as a whole. Program implementers often choose to prioritize the hardware component as the sole deliverable of a program, and fail to see the uptake of software-related practices as critical for sustained health impact. Through a participatory and iterative process, Samaritan’s Purse and Clear Cambodia have developed a single cohesive theme that encapsulates the three key messages of their household water program: drinking treated water, hand-washing with soap, and practicing safe sanitation. This focused intentional effort to clarify the messages of the program forms the basis of a programmatic behaviour change strategy. This approach is applicable and adaptable for a variety of behaviour change interventions and across numerous geographic contexts.



  • Architecture, Building and Civil Engineering

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  • Water, Engineering and Development Centre (WEDC)

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SAVATH, M. ... et al, 2014. Developing a cohesive theme for a programmatic behaviour change strategy. IN: Shaw, R.J., Anh, N.V. and Dang, T.H. (eds). Sustainable water and sanitation services for all in a fast changing world: Proceedings of the 37th WEDC International Conference, Hanoi, Vietnam, 15-19 September 2014, 5pp.


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WEDC 37th International Conference