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Disruptive design in sanitation marketing: lessons from product and process innovations in Bangladesh

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conference contribution
posted on 2018-02-12, 15:10 authored by Jess MacArthur, F. Connor Riggs, Raisa Chowdhury
Based in Dhaka, the Sanitation Marketing (SanMark) team at iDE – Bangladesh, is harnessing principles of disruptive innovation to change the landscape of how latrines are produced and sold to rural households. iDE’s Bangladesh SanMark Pilot (BSMP) project (2012-2014) aimed to develop a proof of concept around private-sector led delivery of customer-oriented improved sanitation technologies through three phases: i) identification of existing disruptee conditions, ii) support of an “entry point” innovation that generated key “disruptive design principles”, and iii) robust ideation and prototyping of a disruptor system grounded in the design principles. Through these phases, the project experienced an initial “entry point innovation” through the plastic SaTo® Pan. The resulting design principles then informed development of the disruptor system of the plastic “Sanitation in a Box” (SanBox) offset plastic latrine, a promising sanitation product grounded in a scalable business model connecting grassroots latrine producers to a national supply chain.



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MACARTHUR, J. ... et al, 2015. Disruptive design in sanitation marketing: lessons from product and process innovations in Bangladesh. IN: Shaw, R.J. (ed). Water, sanitation and hygiene services beyond 2015 - Improving access and sustainability: Proceedings of the 38th WEDC International Conference, Loughborough, UK, 27-31 July 2015, 7pp.


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