To address the conflicting claims on the role of relational capabilities in breakthrough innovation, we explore the effects of two market relating capabilities—channel management and customer relationship management (CRM) capabilities on the incidence of technological and market breakthroughs.
Published in2020 AMA Winter Academic Conference: Consumers and Firms in a Global World: Proceedings
PagesPDI-45 - PDI-46
Source2020 AMA Winter Academic Conference
PublisherAmerican Marketing Association
VersionAM (Accepted Manuscript)
Rights holder© American Marketing Association
Publisher statementThis full paper was presented at the 2020 AMA Winter Academic Conference, San Diego, CA, 14-16 February 2020. The extended abstract [© American Marketing Association] is available at https://www.ama.org/wp-content/uploads/2020/02/2020-AMA-Winter-Academic-Conference-Proceedings-to-Curran.pdf.
Editor(s)Bryan Lukas, O.C. Ferrell
LocationSan Diego, CA, USA
Event dates14th February 2020 - 16th February 2020
DepositorProf Mat Hughes. Deposit date: 8 November 2019