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Do relational capabilities impede or promote technological and market breakthroughs?

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conference contribution
posted on 08.11.2019, 14:33 authored by Kyriakos Kyriakopoulos, Mathew HughesMathew Hughes, Paul Hughes
To address the conflicting claims on the role of relational capabilities in breakthrough innovation, we explore the effects of two market relating capabilities—channel management and customer relationship management (CRM) capabilities on the incidence of technological and market breakthroughs.

History

School

  • Business and Economics

Department

  • Business

Published in

2020 AMA Winter Academic Conference: Consumers and Firms in a Global World: Proceedings

Volume

31

Pages

PDI-45 - PDI-46

Source

2020 AMA Winter Academic Conference

Publisher

American Marketing Association

Version

AM (Accepted Manuscript)

Rights holder

© American Marketing Association

Publisher statement

This full paper was presented at the 2020 AMA Winter Academic Conference, San Diego, CA, 14-16 February 2020. The extended abstract [© American Marketing Association] is available at https://www.ama.org/wp-content/uploads/2020/02/2020-AMA-Winter-Academic-Conference-Proceedings-to-Curran.pdf.

Acceptance date

05/11/2019

Publication date

2020-02-29

Copyright date

2020

ISBN

9780877570066

Language

en

Editor(s)

Bryan Lukas, O.C. Ferrell

Location

San Diego, CA, USA

Event dates

14th February 2020 - 16th February 2020

Depositor

Prof Mat Hughes. Deposit date: 8 November 2019