Effective ecodesign: finding a way forward for industry

This paper states the findings and highlights the questions which have arisen from the initial stages of a collaborative research project in ecodesign, between Cranfield University and Electrolux UK. It discusses the initial findings arising from combining a critical analysis of the literature in this area with observations of industrial practice at Electrolux UK. It concludes that ecodesign at industrial design stages has under-utilised business potential. Future research should attempt to determine how ecodesign can be incorporated into industrial design and be managed through a structured process, such as the Integrated Product Development Process at Electrolux.