Emotional response beyond PAD: the digital retail emotions scale (DRES) for m-commerce apps
History
School
Design
Published in
3rd International Colloquium of Design, Branding and Marketing (ICDBM)
Citation
MCCORMICK, H., PARKER, C.J. and MAGRATH, V.C., 2017. Emotional response beyond PAD: the digital retail emotions scale (DRES) for m-commerce apps. Presented at the 3rd International Colloquium on Design, Branding and Marketing (ICDBM), Bournemouth, UK, 5-6 April 2017.
Version
AM (Accepted Manuscript)
Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/