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Emotional response beyond PAD: the digital retail emotions scale (DRES) for m-commerce apps

conference contribution
posted on 11.02.2019, 09:35 by Helen McCormick, Christopher J. ParkerChristopher J. Parker, Victoria C. Magrath
Emotional response beyond PAD: the digital retail emotions scale (DRES) for m-commerce apps

History

School

  • Design

Published in

3rd International Colloquium of Design, Branding and Marketing (ICDBM)

Citation

MCCORMICK, H., PARKER, C.J. and MAGRATH, V.C., 2017. Emotional response beyond PAD: the digital retail emotions scale (DRES) for m-commerce apps. Presented at the 3rd International Colloquium on Design, Branding and Marketing (ICDBM), Bournemouth, UK, 5-6 April 2017.

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2017

Notes

This conference paper abstract is closed access.

Language

en

Location

Bournemouth