Emotional response to food packaging
conference contribution
posted on 2014-09-03, 14:06 authored by Adrian Woodcock, George TorrensGeorge Torrens, D.C. McDonaghThis paper describes a pilot study that focused on the perceptions and performance of individuals when opening foodstuff packaging. Demographics are such that the number of people over 65 will increase by 11% by the year 2011 (National Government Statistics 2002). The needs of this section of the United Kingdom population are not adequately catered for in the design of food packaging. The aim of this study is to highlight the needs, aspirations and emotional response of a sample user group when opening basic packaging.
History
School
- Design
Published in
Third International Conference on Design and Emotion Design and Emotion: The Experience of Everyday ThingsPages
308 - 313Citation
WOODCOCK, A., TORRENS, G. and MCDONAGH, D.C., 2003. Emotional response to food packaging. IN: McDonagh, D. et al (eds). Design and Emotion: The Experience of Everyday Things. Third International Conference on Design and Emotion, Loughborough University. London: Taylor and Francis, pp. 355 - 365.Publisher
© Taylor and FrancisVersion
- AM (Accepted Manuscript)
Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/Publication date
2003Notes
This conference paper is available here with the kind permission of Taylor and Francis.ISBN
041530363XLanguage
- en
