Enhancing public acceptance of the Advanced Air Mobility (AAM) ecosystem technology: Exploring conceptual theoretical frameworks and regulatory support

The advent of Advanced Air Mobility (AAM) can potentially improve urban transportation by proposing a transformational vision of aerial mobility to transport people and parcels, with the advanced capacity of Unmanned Aircraft System (UAS) which now has expanded the concept to include not only with Drones but also other type of aerial vehicles such as eVTOL aircraft. This could foster the development of smart city vision in many countries. However, to implement this emergent technology in wider society, public acceptance needs to be addressed. Even though there is a regulation related to drone operation, making people aware is also paramount to ensure that they will perceive the operation of drones as being able to support a better society and will lead to more effective deployment of this technology ecosystem. This paper aims to investigate the relevant conceptual framework to support the facilitation of the Advanced Air Mobility (AAM) Ecosystem, the readiness for drone operation in wider society and, especially, explore how to gain more public acceptance in terms of building trust in communities, focusing on the role of existing regulatory frameworks in shaping a harmonious and accepted future. This study will provide an overview of the AAM ecosystem depiction and the initial strategy to help gain more acceptance from the public., especially with its infrastructure and facilitation to support this technology through building awareness of relevant regulatory safeguards.